june issue 2011

By | Fashion | Life Style | Society | Published 8 years ago

blockseven10

Fashion is fickle. This is a well-accepted truth. And for the modern Pakistani woman, keeping a wardrobe up-to-date and in line with global fashion trends is difficult, especially given the dearth of good western wear available in Pakistan.

In the past year, though, Block Seven has emerged as a welcome friend to Pakistani women looking for more contemporary options. In fact, the label was launched with one principle at its heart: “fashion forward, now.” The trio of sisters behind the label, Natasha Qizilbash, Anoushey Ashraf and Alizeh Ashraf, say that “the goal is to serve a segment of the population that has always been deprived of fun, affordable western fashion.” Catering to both adults and teenagers alike, the three exhibitions held by Block Seven to-date (in Karachi and Lahore) have been very well received: each exhibition has been bigger and more successful than the previous one.

And Block Seven’s fourth exhibition, starting June 30 in Lahore, promises to be even better yet.

While preparing for Thursday’s opening, the women behind the label told Newsline that Block Seven has more new designs and a wider variety of clothes than ever before. For three days, fashionistas in Lahore will see a huge selection of tops that are inspired by some of the hottest style currents coursing through the international fashion scene. Vibrant colours such as coral, watermelon, purple and yellow dominate Block Seven’s Summer/Autumn collection. In terms of patterns, floral motifs are common, embellishments are few and colour blocking — which is very hip this year and is being heavily used by Marc Jacobs and featured on the pages of Vogue — is a major feature. All the while, the collection stays true to what many Pakistani women are looking for: western clothes with an eastern sensibility.

The exhibition will be open daily from 12pm to 9pm at Fashion Pakistan Lounge, Thursday until Saturday. The collection includes chiffon dresses, linen tops, cotton tunics, cheesecloth kurtis and much more.

Natasha and her trend-setting sister Anoushey (the popular VJ, television host and now actor) did several television interviews in advance of their last show in Karachi in April, and it seems to have paid off. Block Seven has amassed a large following and the feedback has been tremendous with scores of fashion-conscious women asking when the sister act will hold an exhibition in Islamabad and many simply pleading for more from the label.

While Islamabad is being considered for future shows, up until now it has only been the lucky women of Lahore and Karachi who have been given unrestricted access to Block Seven’s truly cosmopolitan styles. But if demand continues on its current sky-high trajectory, then that may change and even retail outlets might be on the horizon.

For more information:

  • Block Seven is on Facebook here.
  • To see the full photo gallery of Block Seven’s Summer/Autumn Collection click here.
  • Details on Block Seven’s Lahore exhibition starting on June 30, 2011, can be found here.