February Issue 2011
Queen of Cuts
Despite her subdued, almost mysterious persona, Sonya Battla is a media magnet. With more than two decades of experience under her belt, the fashion designer has been crowned the queen of cuts — a renegade designer who pushes the boundaries of conventional cuts and colour. With a prÃªt-a-porter boutique in Zamzama, Karachi, Battla has gained recognition internationally. Having already dabbled with block prints, Battla launched a collection of lawn prints last year, another testament to the attention she pays to the demands of the modern woman. The ‘Birds’ theme was a spectacular hit as women thronged to the exhibitions nationwide. Today, Battla is the brand ambassador for Kiran Aman — a jeweller and co-founder of Still Waters Publishing.
Battla says the inspiration for her collection comes from organic fabric and her form is sculpted around the human body. In her latest Autumn/Winter collection, published in Newsline, Battla focuses on just that — rich hues with dramatic cuts on pure karandi fabric. Battla feels the Pakistani market is growing steadily and buyers are more accepting of the cutting edge.
Maheen Bashir Adamjee is an APNS award-winning journalist. She was an editorial assistant at Newsline from 2010-2011.