November Issue 2009
L’OrÃ©al Paris celebrated its 100th anniversary of selling cosmetics and beauty products by holding events in both Karachi and Lahore. The event in Karachi, held at Park Towers, kicked off with a launch on October 9 that included the who’s who from the field of hair and make-up to celebrities, designers and media personnel.
The five-day event at the mall was held to introduce L’OrÃ©al products to potential customers with a variety of activities happening each day. Hair stylists from Nabila’s offered tips on what style would suit each person, Peng Qureshi provided advice on better skincare and make-up experts from Nabila’s gave makeovers.
With the rush of people, eagerly trying on make-up and getting skin consultations, one felt the event could have been better organised since the L’OrÃ©al representatives seemed a bit lost and were unable to guide people on what to do next. The skin consultation stand was a bit of a letdown since it seemed like the same skin regime was being advised to everyone. In addition, not all of L’OrÃ©al’s skin products were available while some who did want to purchase a product were simply told to go to the nearest supermarket. Having a stall that actually sold the products would have been a lot more helpful and customer-friendly.