June Issue 2012
Cool Cruise Control
By Maheen Irfan Ghani | Fashion | Life Style | Published 11 years ago
Ayesha Somaya’s Cruise collection, launched on Saturday, May 12 at Brands Just Pret (BJP), celebrated successful women across the spectrum. From successful entrepreneur Naaz Shirazee Fancy, to interior designer-cum-teacher Annie Shehzad, and designer Pinky Durrani of the label PINX — all these awe-inspiring women came together to showcase Somaya’s latest collection.
Dressed in ensembles from the designer’s Cruise line, they descended the escalator outside the BJP outlet at the Dolmen Mall to warm applause from an extremely enthusiastic audience. Indian hit, ‘Bebo’ and the ’70s classic, ‘Dancing Queen’ played in the background. Serving as a ramp, the escalator added an amusing and quirky touch to the proceedings.
The Cruise collection consisted of exquisitely tailored georgette outfits in beige, crimson and navy blue, with some embellishment around the neckline. However, the clothes seemed more appropriate for a formal evening rather than a cruise or holiday resort. Now available at BJP, Somaya’s cruise line is priced between Rs 8,000 — Rs 12, 000.
This article was originally published in the June issue of Newsline.