June Issue 2012
Change is Good
Change was the word of the day at the Dolmen Mall on May 11 when the multi-brand store Brands Just Pret launched the brand Change, a welcome addition, at their store. To celebrate the launch, the team behind Change clothing decided to honour Pakistan’s women change-makers in an award ceremony. From theatre director and choreographer Nida Butt to editor-in-chief of Xpoze magazine Andaleeb Rana, the ceremony paid tribute to women from a wide variety of fields.
Designers Deepak Perwani and Rizwanullah were invited to distribute the awards and model Rabya Chaudhry hosted the event. The award recipients were all dressed in Change outfits and Somaya Adnan, managing director of Change, explained that the brand’s focus is to create outfits with sophisticated cuts at reasonable prices.
Waiters made their way round the awards ceremony area with mini servings of Snog frozen yogurt — fitting, since the young CEO of Snog, Saraa Gheewala was one of the award recipients. Holding the event in a mall did have its drawbacks since the constant stream of passersby resulted in a lot of noise and, at times, it was difficult to hear the speeches. And although the event started on time, there was a moment of panic for the organisers when they realised that Angeline Malik and Nadia Khan had not arrived to receive their awards. Rabya Chaudhry awkwardly announced to the guests that she had been asked to kill time and the organisers pleaded with the guests not to leave early.
Apart from these few glitches, the event was well-organised.
This article was originally published in the June issue of Newsline.
Zehra Nabi is a graduate student in The Writing Seminars at the Johns Hopkins University. She previously worked at Newsline and The Express Tribune.