March Issue 2012
On New Turf: Aisam-ul-Haq’s Book Launch
Aisam-ul-Haq Qureshi, Pakistan’s star tennis player and currently ranked number 9 in the world’s doubles ranking, launched his book Lessons Learnt from the Tennis Tour in a well-attended media event at the Indus Valley School of Art and Architecture on February 22. The book-launch was hosted by Adnan Malik, model and film-maker, who outlined Aisam’s professional accomplishments and exemplary contribution as Pakistan’s representative in the world tennis arena. Currently, a brand ambassador of Olper’s Milk, Aisam’s affiliation to the product’s corporate image was highlighted by Fuad Chundrigar, VP Marketing Engro Foods, both in terms of his professional status and on a more personal note, his family values and ethics, which added a personal touch to the evening. Aisam-ul-Haq, humbly accepting praise, spoke to much applause about the challenges faced post 9/11 during world-tours that only served to strengthen his resolve in displaying Pakistan as a ‘soft nation’ and an incentive to compile a book by sharing these experiences. Aisam’s desire to be the incipient representative of Pakistan in the next World Olympics, his high regard for his family and gratitude to his coach Robert Davis, who co-authored the book, gave the audience an intimate perspective on the Pakistani tennis star.
This article was originally published in the March 2012 issue of Newsline under the headline “On New Turf.” Look out for the latest issue of Newsline at newsstands across Pakistan.
The writer is freelance journalist.