March Issue 2012

By | Society | Published 8 years ago

On February 18, the international frozen yogurt chain, Snog had its official launch in Karachi with much fanfare. Sixth commercial lane on Zamzama, where Snog is located, was cordoned off for the pink carpet and an empty plot was converted into a lounge, complete with plush sofas and pink, floral decor. Waiters served canapés and, of course, Snog samples. Compared to other international frozen yogurt brands, the fro-yo at Snog has a more natural and slightly tart flavour.

Saraa Gheewala, who previously brought Butler’s Café to Karachi, believes that Pakistanis are ready for healthy desserts and she also revealed that Snog is suitable for diabetics since it uses agave nectar as a sweetening agent.

The organisers certainly went all out for the launch. Ardeshir Cowasjee made his way down the pink carpet with Gheewala to cut the pink ribbon and dancers from ACTONE performed for the guests as well for onlookers from the neighbouring shops and apartments.

The shop itself has a whimsical interior with its colourful walls and hundreds of white spherical lights hanging from the ceiling. The yogurt comes in unusual flavours such as passion fruit and blueberry and also on offer are a wide range of seasonal toppings. However, Snog comes with a hefty price tag. The smallest serving without any toppings cost Rs 340 and with additional toppings and larger servings, the prices shoot up to the Rs 500-Rs 1,000 range — rather exorbitant, even if it is for a Snog.

 This article was originally published in the March 2012 issue of Newsline.

Zehra Nabi is a graduate student in The Writing Seminars at the Johns Hopkins University. She previously worked at Newsline and The Express Tribune.