December Issue 2009
The Swiss Pioneers
Victorinox of Switzerland combines practicality and innovation in each product line that it offers, from the legendary Swiss army knives to travel gear, watches and fragrances. The Centre for Innovation at the University of St.Gallen (HSG) and St.Gallen management consulting published a list of the most innovative Swiss brands of 2009. Victorinox bagged the second position out of 790 Swiss companies and came in 10th under the products and sustainability categories. St. Gallen concluded that the products are highly rated by consumers and Victorinox is a company that consistently delivers this high standard of refinement and follows innovative ideas with practical solutions.