July Issue 2012

By | Fashion | Life Style | Published 12 years ago

Dolmen Mall, Clifton is fast becoming every fashionista’s favourite hunting ground. And all the favourite brands in prêt wear are slowly making their way to the mall. The latest to join the fray is the very talented designer, Maleeha Chaudhary with her label, Daaman. Celebrity guests Sania Maskatiya, Hasan Rizvi, Momal Sheikh and Shehroz Sabzwari walked the red carpet for the launch of the outlet.

The store, located on the ground floor, is creatively-designed with exposed hardware on the ceilings and walls. Daaman, known for its prêt wear, offers semi-formal clothes suitable for women looking for reasonably priced work wear. The line consists of trendy and stylishly cut kameezes and the store boasts a new stock every week. The clothing is arranged by colour, giving the store a rainbow-like effect. The prices range from Rs 3,000 to Rs 4,000. One of the fastest growing brands, Daaman has a second outlet in Karachi, located on Zamzama, as well as two outlets in Lahore and Islamabad respectively. The clothes can also be purchased online, through their website.


This article was originally published under the headline “Pretty Pret” in the July issue of Newsline.