April issue 2012

By | People | Published 12 years ago

Human rights activist and advertising guru, Zohra Yusuf, won the 2011 APNS award for her feature titled ‘TV Channels or Electronic Pulpits” (Newsline, February 2011).

Ms Yusuf wears several hats: She is the creative director at Spectrum Y&R and has helped steer the creative development of the agency over the years; she is also the current Chairperson of the Human Rights Commission of Pakistan and bureau member of South Asians for Human Rights (SAHR). She was editor of the weekend edition of the English eveninger The Star, when it was at its pinnacle. And she continues to write extensively on the media and human rights issues for various publications. Fittingly, her columns have received several accolades — as testified most recently by her APNS win for her piece in Newsline.

Her diminutive persona and sharp insight bring to mind the Shakespearean adage,“Though she be but little, she is fierce.”

This article was originally published in the April 2012 issue of Newsline under the headline “Star Scribe.”

The writer is a former assistant editor at Newsline