January issue 2009
Newsliners: Need for Speed
Lahore’s celebrities, car enthusiasts and media gathered on November 22 at Lake City, en massefor the much awaited launch of the Jaguar XF in Pakistan by Premium Motors. Guests were treated to a first-of-a kind opportunity to test-drive models of the luxury 4Ã—4 Land Rover as well as the Range Rover, Range Rover Sport, Jaguar XK and Jaguar XF.
Asim Buksh, CEO of Premium Motors, the exclusive importers of Jaguar in Pakistan, hosted the launch and unveiled the show-stopping Jaguar XF at midnight.
Test-driving guests were accompanied by a member of the Premium Motors team who gave details of the technical specifications and dynamics of the cars. In addition to all the flash provided by the luxury automobiles, glitz was added by prominent models, musicians, celebrities, socialites and businessmen in attendance, such as Ali Azmat, Rabia Butt, Sophiya Khan, Nadia Malik, Nael Ahmed, Faraz and Sundas Mannan, and Maram and Aabroo.
— Husnain H. Malik