December issue 2010
Ever since arriving in Pakistan in 2006, The Body Shop hasn’t looked back. This month, on November 10, it launched a new fragrance in Karachi called Dreams Unlimited, with the key message of believing in your dreams and making them come true. The colourful ceremony was held at Marriott amidst leading fashion designers, TV personalities and civil society representatives.
Introducing the new perfume, Aysha Ahmed, a spokesperson of The Body Shop, said “It is our way of bringing positivity and empowerment to life, and spreading the word to people all over the world, that they should [too].” This leading brand is now involved in local efforts to raise funds for the flood victims, and Frederic Simon, executive director of The Body Shop Pakistan, who addressed the event via a live call, has promised to contribute a total of a half-million rupees for the children affected by the floods.
The event also renewed its pledge to stop child trafficking. Many participants signed the pledge and posed with small pickets to show their support for the cause. Fun goody bags with an array of samples and testers were handed to each of the attendees at the end of the event which nicely rounded off the evening.