Intel launched their latest line of processors, the quad core third generation Intel Core Processor (formally codenamed ‘Ivy Bridge’), on June 20 at the Marriott Hotel’s Crystal Ballroom. These new processors are a first-of-a-kind in Pakistan and the event was attended by various bloggers and news outlets along with various hardware partners which were not only limited to multinational compitanies such as Acer, Apple and Dell, but also to local assemblers namely, Viper and One Apple.

“Similar to the introduction of Intel Centrino nearly a decade ago, this is the time of revolutionary change in personal computing,” said Naveed Siraj, Country Manager, Intel Pakistan. The revolutionary change Naveed Siraj is referring to is the launch of the Ultrabook series. This new category of laptops is only an inch thick, making it extremely mobile, and also features enhanced performance, long battery life and advanced security options, making it ideal for business users . Intel is not only raising the bar for mobile computers with the release of Ultrabook devices, but is raising the bar for computing experiences in the country. Later this year Intel, will celebrate 15 years in Pakistan.