March 2, 2012

It was a day to set your inner child free at the launch of Knorr Gang Kay Adventures. The event took place at the SOS Children’s Village in Lahore on January 24. In collaboration with Gup Shup, the event included the launch of the second season of the 3D animated Urdu adventure cartoon series as well as two edutainment books for children, Plus Ka Jadoo and Toh Boltay Kyun Nahi, which will be distributed free to a target 200,000 children in Pakistan, through Knorr’s Corporate Social Responsibility partners, Idare-e-Taleem-o-Agahi, The Citizen’s Foundation, and Alif-Leila.

For the entertainment segment of the evening, the first episode of the latest season of the animated series was shown to the students of the SOS School. The ever-popular Shehzad Roy, who sang the theme song of the series, was also there to sing and interact with the children. The cartoon series has continued its trend of celebrity voice-overs and the latest season includes voice-overs by Khalid Anum, Adeel Hashmi, Beo Raana Zafar and Arjumand Rahim.